Whole Foods & Starbucks Marketing Magic

I am sitting outside Starbucks conveniently connected to a Whole Foods. This set up screams yuppie. Yells affluence.  Sets the tone for the life everyone yearns for.  Even the music piped out here is hip, jazzy, folksy, yet unknown-the true sign of coolness.  It resonates in the subconscious that this life, your life, my life,  is classy & carefree.  We have made it.

The marketing and branding teams for these companies are true magicians.  They in one fell swoop, from the depths of their enchanted hats convinced us to...

Go grocery shopping and grab a cup of coffee on our way out.

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