AND 1,000,000th FAN


Press Release

The official Facebook page for THE SOUND OF MUSIC has grown dramatically since it was launched just under a year ago, and this past weekend it welcomed its 1,000,000th fan! To celebrate this milestone, Rodgers & Hammerstein: An Imagem Company joins forces with 20th Century Fox Home Entertainment and our sponsor-partners in Salzburg, Austria, to offer the ultimate Salzburg dream vacation sweepstakes for the ultimate SOUND OF MUSIC fan!

The official SOUND OF MUSIC Facebook page launched on March 26, 2010, adopting a fan-generated page about the beloved Broadway and Hollywood musical phenomenon. At the start, the page had 7,000 fans. Within two months of R&H administration, that fan base grew to well over 200,000 and by mid-November, shortly after the first Blu-ray edition of the movie was released, the page hit 750,000 fans.

And now…Fan # 1,000,000+!

“We are thrilled by the success of our SOUND OF MUSIC page on Facebook,” says Ted Chapin, President of Rodgers & Hammerstein. “The stage musical and then the film have enjoyed tremendous success over the years, finding new fans in generation after generation. To know that Facebook has tapped into that world of passionate fans is very gratifying indeed.”

THE SOUND OF MUSIC Facebook page has become a “must” for SOUND OF MUSIC fans from all over the world. With about 600,000 of our fans coming from the USA and Canada, the remaining 400,000+ fans represent nearly every other country on earth.

On the SOUND OF MUSIC Facebook page fans are able to interact with the movie’s stars in special interview segments (such as a Q&A with Julie Andrews which brought a huge response); see “sneak-preview” moments (such as the first glimpse of the Blu-ray, and the historic family cast reunion on OPRAH); learn about stage productions happening all over the world (including the Salzburg premiere set for next October); and follow such off-beat SOUND OF MUSIC-inspired events as THE HILLS ARE ALIVE (BRO’s rock-band tribute); FRAULEIN MARIA (Doug Elkins’ modern dance piece); and SINGALONG SOUND OF MUSIC (the wildly popular interactive movie experience).

“This is one of the most enthusiastic and engaged audiences I have seen on Facebook,” says Dana Saltzman, Director of Marketing & Digital Media for Rodgers & Hammerstein. “Since we launched the page and began posting trivia, videos and information on productions, we have seen our post feedback go up over 1,000%, with well over 80,000,000 post views to date. Friendships have been formed across oceans by fans brought together through the musical, and amazing stories have been shared. One fan told us all about her boyfriend proposing to her on the Salzburg garden steps seen at the end of ‘Do-Re-Mi’ – and, for the record, she said ‘Yes’.”

…And speaking of Salzburg: to enter to win a vacation to Salzburg – where the story is set and the movie was filmed -- visit The contest includes airfare for two people; a four-night stay at a five star hotel; a tour of Salzburg; tickets to the opening of THE SOUND OF MUSIC at the Salzburger Landestheater in October 2011, THE SOUND OF MUSIC 45th anniversary Collector’s Edition, and more.

For more information, visit Also be sure to find R&H on Facebook at:, and learn more at our website,
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